Youth using catchphrases and cartoons to raise awareness about AMR in Vietnam

As part of the YAAR! Project, eleven students from secondary schools and universities in Ho Chi Minh City have come together as a Youth Working Group (YWG). They have created a series of engaging messages for the World Antibiotic Awareness Week 2020. With the support of a Youth Advisory Group, the team turned six catchphrases into cartoons and memes for a target audience of young people in Vietnam. You can see them here:

These messages have been widely shared in posts on the Facebook pages of organisations such as WHO (Vietnam), UK in Vietnam, USAID Vietnam and local universities. Many people have commented that they found them 'funny', 'interesting' and 'easy to understand'.

The hashtag #YouthagainstAMR is included in each post to create conversations on the topic. Within seven days of the campaign, these posts had reached 25,000 people, making this one of the most impressive social media campaigns initiated by OUCRU in 2020.